In part 2 of this behind-the-scenes conversation, Irish casting director Ali Coffey offers a rare and generous look into the casting process from script to screen. Drawing on decades of experience, she walks us through how projects begin, how offers and auditions are managed, what factors influence casting decisions, and how casting teams collaborate across borders. Ali shares thoughtful advice for actors on self-tapes, visibility, and career growth – while emphasising the importance of trust, preparation, and professionalism. Her reflections reveal both the creativity and logistics involved in casting and highlight the long-term relationships that shape great performances.
Date 24th July 2025
FP Host Aislinn Aungier
Guest Ali Coffey, Casting Director & Fishpond Founder
KEY TAKEAWAYS
1. The Casting Process Starts with the Script
Casting begins once Ali receives a script, discusses it with producers/directors, and agrees on terms. Early steps include creating a casting budget, discussing “wish list” actors, and drafting a detailed casting brief.
2. Direct Offers Are Real
Direct offers are reserved for well-known actors whose work aligns strongly with a role. Most roles still go through an audition process to find the best fit.
3. Self-Tapes Must Be Believable
Above all else, Ali looks for believability: “Do I believe you in this role?” Actors should focus on preparation and layering, not just performance polish. Comedic skill and emotional truth both stand out immediately on tape.
4. Every Self-Tape Is Watched (If Sent Correctly)
Every tape submitted on time and in the requested format is reviewed. Tapes submitted late or through unofficial channels might not be seen.
5. Why You May Not Hear from a CD
Sometimes, an actor simply hasn’t been right for recent roles. Ali encourages actors to proactively send new material (a scene on camera) if they feel their range hasn’t been fully seen.
6. Actors Can Grow in a CD’s Mind
New performances and growth can change how casting directors perceive you. Ali loves being surprised and seeing actors develop new skills or range.
7. Commercials vs. Drama: Timelines Differ
Commercials move quickly, demanding actors who can convey emotion or humor in just a line or a look. Narrative work allows for deeper exploration of character and casting options.
8. International Collaboration is Common
Depending on the project, Ali might work with casting directors in LA or London, or cast only local Irish roles. Each project has a different structure and team dynamic.
9. Professionalism Still Matters Most
Being prepared, respectful, and responsive is a major asset. Directors remember consistent, easy-to-work-with actors.
10. Not All Tapes Go to Directors
Part of a casting director’s job is to filter and curate the best options. Even strong auditions may not be forwarded if they don’t quite suit the final creative direction.
11. The Industry Is Collaborative, Not Competitive
Casting directors share talent tips with each other – “It’s a goldmine of information.” Many are friends and collaborators, especially within guilds and festivals.
12. Open Calls Have Their Place
While most leads come through agents and traditional channels, open casting can work – especially for children, teens, or niche roles. In a recent open call, the top candidates still came from trained backgrounds.
13. Casting Is Equal Parts Creative and Logistical
Beyond instinct and artistry, casting involves budgeting, scheduling, negotiation, and managing expectations on all sides.
14. Ali Loves the Work
She finds deep fulfillment in casting: “It’s a great career path… I’ve learned so much, made amazing friends, and pushed myself further than I imagined.”
MEMORABLE QUOTES
“We are willing every actor to be good.”
“The holy grail is when I forget that you’re acting – when you disappear into the role.”
“There’s a role for everyone eventually.”
“Comedic timing that seems natural – I’m in awe of that.”
“Casting is a creative process, but it’s also a lot more maths and negotiation than people realise.”