This Fishpond talk features Joanne Ryan, founder of Trust Grant Writing, in conversation with Aislinn Ní Uallacháin, Head of Casting at Fishpond. Joanne shares her personal journey into fundraising, why she started Trust Grant Writing, and dives deep into the world of funding – especially for creatives, artists, and community projects. The session covers grant writing strategies, common pitfalls, the importance of planning and clarity, and how to better value and present your work. Joanne emphasises confidence, clear goals, and peer support in navigating the often-intimidating funding landscape.
Date Wednesday 6th March 2024
FP Host Aislinn Ní Uallacháin
Guest Joanne Ryan
Key Takeaways on Funding and Grant Writing
1. Start with What You Want to Do
• Don’t mould your idea to fit a fund; define your real goal first, then find the fund that fits it.
• Funders recognise when you’re “chasing money” versus submitting a mission-aligned proposal.
2. Clarity, Confidence, and Specificity Win
• Avoid vague, conditional language (“I might…” or “I could…”).
• Be decisive: “I will…” shows you’ve thought through the project.
• Funders want to back confident, well-structured plans.
3. Prepare Strong Supporting Materials
• Keep a folder of up-to-date supporting documents: bios, CVs, budgets, past work, concept notes, awards.
• Visual materials (PDFs, mood boards) help funders connect with your story and mission.
4. Understand the ‘Why’ of Your Project
• Break every proposal down into:
What are you doing?
How are you doing it (resources/budget)?
Why does it matter (impact/outcomes)?
• The “why” is often the most neglected but persuasive part of an application.
5. Know Your Value And Price It
• Assign value to your time and input – don’t underquote to seem appealing.
• Use simple maths: figure out a fair annual salary → divide by 48 (weeks) → get daily/hourly rates.
6. Do the Homework
• Always read guidelines thoroughly.
• Make sure you’re actually eligible before writing anything.
• Get someone else to proofread – ideally with a set deadline.
7. Peer Support Matters
• Encourage collaboration over competition – sharing knowledge helps the whole community.
• Residencies and funds often welcome questions – don’t be afraid to email or call.
8. Track, Follow Up, and Learn
• If unsuccessful, ask for feedback respectfully: “What set successful applicants apart?”
• Use responses to refine future applications.
Memorable Quotes
“It’s almost like people are apologising for putting their application forward – when really, funders want to see confidence.”
“If your work has a social impact, you might find funding outside the usual arts channels.”
“Tell everyone what you’re looking for – if 20 people send you the same fund, so what?”