This engaging conversation features Katy from AC Casting sharing her journey into casting, demystifying the commercial audition process, and providing insider advice for actors. Covering everything from self-taping, recall logistics, and commercial-specific performance tips, to industry expectations and actor professionalism, Katy has a wealth of knowledge on what it means to be both a skilled and reliable actor in the commercial space.
Original Date Monday 8th April 2024
FP Host Siobhán Aislinn
Guest Katy Moylan-Shorten
Key Takeaways on Commercials
1. Understand the Commercial Casting Chain
• Starts with a script from the ad agency, passed to a production company, then a casting director.
• Many voices weigh in: director, ad agency, production team – decisions often involve layers of approval.
2. Self-Tapes Are the Norm
• First rounds are almost always remote.
• Self-tapes require more from actors: filming, editing, finding a reader, and following precise instructions.
• “We spend ages putting that info together, so if you have a question, the answer is probably in the brief.”
3. Actors Must Be Organised and Reliable
• Respond quickly.
• Label files properly, follow directions, meet deadlines.
• Small errors (wrong format, poor audio, unreadable file names) can cost you the role.
4. Make Strong, Specific Choices
• Especially in comedy, where instinct and realism are key.
• Improvisation is welcomed if permitted, but always stay grounded in the brief.
• “It’s about balance – bring the Twinkle, but ground it in reality. If it’s not real, it’s not funny.”
5. Talking to Camera Is a Skill
• Treat it like chatting with a friend – don’t oversell.
• Avoid appearing “corporate” or rehearsed.
• “Throw the line away – say it like you don’t care, like you’re just chatting.”
6. Preparation Without Rigidity
• Be prepared enough to be present.
• Don’t over-rehearse to the point you can’t take direction.
• You need to prepare so you can forget it and be in the moment.”
7. Confidence is Key so Own Your Space
• Approach auditions as doing your job for the day.
• Be calm, focused, and trust that you belong there.
• “You’re not there hoping to be good – you’re already doing the job by showing up.”
8. Dress Toward the Character, Not in Costume
• No logos, no full period dress. Just suggest the vibe.
9. Yes, You Can Apply for Multiple Roles – But Be Smart
• Only apply for what you genuinely fit.
• Over-applying to mismatched roles may suggest a lack of self-awareness.
10. Fees & Contracts – Know Your Rights
• Commercial rates are usually pre-set.
• If unrepresented, you’re your own agent: read contracts, ask questions, and flag concerns early.
Memorable Quotes from Katy
“I want actors to do well. If you shine, it makes me look good too.”
“Making a tape blurry, portrait, unlabelled – it slows us down. It’s a technical job too.”
“Everyone in the room wants you to be great. That’s why we’re all there.”
“Auditioning is the job. If you think of it that way, it becomes less desperate and more empowering.”
“Don’t overthink your intro tape. 10 seconds, useful info, and enthusiasm – done.”